Write To Engage is a big project I
worked on with a couple friends.
B101 approached us, and wanted
our help in making their 'Engaging
Commercials' webinar more relevant.
Zack Kinslow (see
logos) and Rich
Rosenblum tackled the task of
weeding through the old webinar,
shortening it, and strengthening it.
Then, they constructed a VO script
to be used in a series of kinetic
typography videos, which I animated.
Simultaneously, Zack and I were also
hashing out ideas for a new brand
and website, based off of Dan Hill's
book,
Emotionomics.
Upon the launch of the new and improved
WriteToEngage.com, our team developed
an advertising campaign utilizing YouTube
video ads, print ads in Ad News and the
Addy Awards Winners booklet, and an
Eblast to the Philly Ad Club.
Left: The old EngagingCommercials
website and the new WriteToEngage.com
Middle: (top) A video from the webinar
showcasing the kinetic typography and
(bottom) a YouTube ad run for the website.
Right: A fullpage ad run in the Addy
Awards Winners booklet.