This is my portfolio.
I won't bore you with my life's
story, or why I think I'm the
greatest thing since sliced
bread. I'm just going to
display my work and hope
you like it. If you do, I'd love to
talk more about it, and any
opportunities you may have.

And here's my resume, if
you're into that sort of thing.

Coming off a championship
season in Spring 09, the
local u14 soccer team in
Dalton, Massachusetts
was ready to come out in
2010 with a fresh identity.
I developed an agressive
athletic logo for their
program to accompany
their new team name.
Go Warriors!
In 2009, ten years after it's
inception, the Rowan
Television Network was
looking for a rebrand. A new
attitude, new programming,
and a brand new look.
Their new logo features a
prominent number 5, to
remind students where
they can find RTN on any
on-campus television.
Pride Ventures, LLC is a non-profit organization that offers job
training and transitional employment experience to persons with
developmental disabilities who could not readily succeed in the
work place. They were looking for a logo featuring a lion, that
could be easily used for promotional items, i.e., hats, shirts, etc.
Copywriter. Wordsmith. Former
Roommate. Creative Partner.
Friend.These are all words that
can easily be used to describe
Zack Kinslow. This is a logo I
developed for him using a
creative mix of triangles and
negative space to form his
initials in Impact, one of his
favorite typefaces.
The guys at Down To
The Felt in Red Bank, NJ
needed some help with
the branding of their store.
They needed an identity
that was 100% them.
I did this tribal-tattoo style
flame/spade logo inspired
by the personalities of the
guys that made this store
what it is today. After all,
they are the brand.
Every year, the back cover of the
Philadelphia National Candy, Gift,
& Gourmet Show program is used
as an ad for their next semiannual
trade show. This is the back cover
from their 120th show program,
held in September of 2009. I
designed a gift box as the ad itself,
and placed it, open, in front of the
Atlantic City skyline, where the
show was being held, to display
the delicious chocolates inside.
MEDIA Magazine held a creative
competition to design the cover
of their Alex Bogusky (CP+B)
guest-edited issue through a
popular crowdsourcing website.
The theme for the cover was
"the future of media." This was
my submission, which features
a hologram image of Bogusky.
I didn't win, but I like to believe
I was the second choice.
Every month, the Philly Ad Club
Young Professionals host a
networking Happy Hour on the
third Thursday of the month. I've
been designing the e-fliers for
these events for over a year, now,
and attended several times.
It's designed to mimic a bar
atmosphere, while being inviting
and clearly displaying the location
and drink specials.
Write To Engage is a big project I
worked on with a couple friends.
B101 approached us, and wanted
our help in making their 'Engaging
Commercials' webinar more relevant.
Zack Kinslow (see logos) and Rich
Rosenblum tackled the task of
weeding through the old webinar,
shortening it, and strengthening it.
Then, they constructed a VO script
to be used in a series of kinetic
typography videos, which I animated.
Simultaneously, Zack and I were also
hashing out ideas for a new brand
and website, based off of Dan Hill's
book, Emotionomics.
Upon the launch of the new and improved
WriteToEngage.com, our team developed
an advertising campaign utilizing YouTube
video ads, print ads in Ad News and the
Addy Awards Winners booklet, and an
Eblast to the Philly Ad Club.

Left: The old EngagingCommercials
website and the new WriteToEngage.com
Middle: (top) A video from the webinar
showcasing the kinetic typography and
(bottom) a YouTube ad run for the website.
Right: A fullpage ad run in the Addy
Awards Winners booklet.
When the Best Buy Mobile
store at which I am currently
employed switched from
T-Mobile to Sprint, a lot of our
signage became obsolete.
This rolling brandstack, which
previously held a custom
designed trio of signs, needed
a new design to help bring
people into the store, and to
advertise the carriers available
in our store.