EDER Bros. UI/UX Design
About the Project
EDER Bros. is a Wine & Spirit distributor that has been serving Connecticut stores, bars, and restaurants for over 80 years. After years of implementing new functionalities to an existing site, their client-facing online ordering tools were in need of an update.
Client Mobile App
The project began with a mobile app for the clients to use in lieu of the website. The first step was researching how clients use the website and what additional features they wanted and which they never used. With a simplified infrastructure, updated branding, and intuitive UI, the app would set the standard for the rest of the project.
Employee Distribution App
The next request was for an app for EDER Bros. sales representatives to use in the field on company-supplied iPads. The app has a much simpler interface than the customer mobile app and tracks orders, shipping, stock numbers, and personal performance.
Sales Portal Update
With the apps in place, the final step in the process was to update and streamline the original sales portal. The homepage uses content cards that highlight featured products and sales, with content supplied by the client via CMS. Promoted products also appear in the sidebar, but are replaced with suggested similar items on the product page.
